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South Africa’s Vodacom is ramping up its efforts to grow M-Pesa as a platform for paying salaries.
The use of mobile payments platforms to pay salaries is getting more attention as the major player Vodacom recently adjusted its interface to accommodate businesses that want to use it to pay their employees using mobile money.
Interest in this field from a giant like Vodacom is a great validation for the model. As announced in a in a press release a few weeks ago:
“With m-pesa, companies have a low-cost and easy solution for making payments to all staff, even those who don’t have a bank account. Employees can use their m-pesa account as a wallet to hold their salary, and with the m-pesa Visa card they can then withdraw cash from any ATM as well as pay for goods and services using any point of sale machine.”
We are curious to know what the uptake is among businesses in South Africa. Last year, B2P payments were the fastest growing segment of mobile money transactions and it’s great to see more MNO’s creating enterprise-focused tools, as highlighted in the this report: GSMA: State of the Industry 2013.
